drupa 2016 drupa this year organizers hope to attract more participants compared to four years ago, combined with the introduction of the new product portfolio, will once again lead the development of traditional business.

drupa's goal is to attract 300,000 visitors this 11-day event, that number is 14 days and four years ago show the same amount. at the same time, this also adds new highlights to compensate due to the industry consolidation to bring the audience a number of losses.

although, the 2016 show did not reach the same area in 2012, but organizers said it expects the next few weeks there will be more companies confirmed, with the last to achieve the same display size.

so far, 152,000 square meters of exhibition area has gathered 1650 exhibitors from 50 countries. dusseldorf exhibition company president and ceo werner dornscheidt said, "we expect this year's exhibitors will exceed last 150 much."

this year's drupa to "touch the future" as its theme, will show new applications, in addition to the core experience of commercial printing experience, but also 3d printing, industrial printing and electronic products, and so bring new experience.

through the whole show, so visitors can keep up with the pace of the commercial printing industry, the development of 4.0, a comprehensive understanding of the development trends in automated manufacturing technology and cloud computing and other internet terms. dornscheidt said, "we will demonstrate for the production of photo album fully automated digital process for the printing industry, packaging is a growing field. at the same time, digital printing is still at 7.5% per year rate of growth."

drupa will be a lot of this enterprise printing technology in the field of packaging, such as packex and k. drupa will highlight this decorative rather than filling or product protection. by the code image or qr code to complete the product packaging design, production of products with interactivity. kba ceo claus bolza schünemann said, "packaging is a multimedia tool, which is the key to strengthening the kba investment in printed cartons, flexible packaging, metal decoration, as well as direct printing on the bottle label or the like, is the fancy packaging development potential in this area. "

for exhibitors, drupa is a beautiful stage for everyone to show, but also a powerful platform to prove that the printing industry is not dead.

drupa this year there are more than 500 companies are participating in this exhibition for the first time, will bring continued vitality of the printing industry visitors. there are many small innovative companies will bring you how to effectively manage enterprise cost and other topics discussed in the drupa innovation park. exhibition director sabine geldermann said, "this area has attracted many participants countries, most from germany, they brought new concerns, has also attracted delegations from china, brazil and india to participate.

drupa 2016 attracted 300,000 visitors, will once again create excellent results.